If you’re looking to invest in a short-term rental (STR) property, Wimberley, Texas deserves your full attention. It’s nestled in the Texas Hill Country, surrounded by natural springs, towering cypress trees, and a growing tourism economy. Translation? Strong returns, year-round demand, and a low-drama entry point for smart investors.
Why Wimberley Works
Wimberley is a magnet for weekend getaways, weddings, and wine-tasting escapes. People come here to unplug — but they still want the comforts of a great Airbnb. That combo of “rustic charm meets high-end finishes” is exactly what today’s STR guests are hunting for. Whether it’s Jacob’s Well, Blue Hole, or just floating the river with a Yeti full of Ranch Waters, guests are showing up. And they’re booking out.
The Numbers That Matter
StaySTRA.com recently ran the numbers, and here’s what we’re seeing in Wimberley:
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Occupancy Rate: ~46% (up 4% year-over-year)
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Average Daily Rate: ~$331
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Estimated Gross Revenue: $40,000–$60,000+ annually, depending on amenities
Even modest properties are performing. Add a pool, hot tub, or some Instagrammable landscaping and you’re pushing toward six figures in annual gross.
Want to run the numbers for a specific address? You can do it instantly at StaySTRA.com.
What Kind of Property Should You Buy?
There’s a sweet spot in Wimberley between “too remote to manage” and “too close to neighbors who hate STRs.” Look for:
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Detached units on 1–5 acres (privacy = premium pricing)
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Flex-use zoning or grandfathered STRs
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Existing properties with performance history (we track that at StaySTRA)
Need inspiration? I’ve seen properties on FM 2325, Scudder Lane, and River Road that are cash cows — if you know how to run them.
Heads-Up on Regulation
Inside Wimberley city limits, you’ll need a Conditional Use Permit (CUP) to operate legally. It’s not a deal-breaker, but it is a paperwork situation. If you’re outside city limits in Hays County, it’s usually much easier. Either way, I’ve navigated this before and can help you avoid rookie mistakes.
Final Thought
You’re not early to the STR party, but you’re definitely not too late. The investors who win here are the ones who know how to move quickly, price correctly, and add value that shows up in the nightly rate.
Want to talk through a potential deal in Wimberley?
I’ll help you run the numbers, decode the zoning, and understand how to make the most of the data from StaySTRA.com.
Shoot me a message and let’s make it happen.